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Monthly Archives: October 2011
Creating a Political Campaign Theme
A campaign theme is the message used by a political campaign to communicate why a candidate is running for office. It is also shaped by an overall campaign identity. The goal of this campaign theme is to influence voters and gain the support needed to win an election.
At its essence, a campaign theme is simply a message that states why voters should elect a candidate. This message should be carefully crafted. It should be detailed enough to not only tell a story, but to also provide campaign ‘sound bites’ that can be used throughout the race.
Here are a few examples:
“Facing financial woes and a decaying infrastructure, we need leaders who will restore fiscal accountability and rebuild our state. Joe Jones is that leader.”
“Jane Jones is a former teacher and administrator, not a connected politician. Her background in education means she can restore accountability to our local schools.”
“Trustee Smith has missed over half of the Town Board meetings over the last two years. How can she be effective if she doesn’t even do her job? Jane Jones will work hard for the voters.”
Your basic message should contain your campaign’s major talking points. It is to be repeated across all of your campaign promotional activities.
Campaign Slogans
When it comes down to it, most messages are simply too long for the average voter. They need something even shorter. They need a short, simple slogan that succinctly describes the essence of your campaign.
Making a Difference Smart Growth for Today and Tomorrow Leadership That Works
Your slogan should directly relate to your primary message. For example, if your candidate is running an anti-development campaign, a appropriate slogan might be ‘Smart Growth for Today and Tomorrow’. A slogan should be easy to remember, fit on a campaign sign, and be related to the candidate’s primary issue.
Campaign Color Themes
What colors are you going to use to promote your campaign? There is always the typical red, white and blue, but if environmental issues are important in your race, perhaps white and green would be a better choice. It’s best to keep your color scheme to just two (hopefully complementary) colors – one light and one dark.
Pulling it all together
At this point, your campaign theme contains a message, a slogan, and a general color scheme. From here on in, it’s a matter of consistently using these elements in campaign literature, radio and TV ads, and signage and campaign website. Broadcast that theme so every voter knows what you stand for, and why you deserve their vote on Election Day!
Tagged Financial Woes, Smart Growth, Talking Points
American Conservative Political Philosophy
The Classical Conservative Definition:
A classical conservative values tradition and freedom over governmental power. Conservatives, under this definition, advocate a free market economy without governmental intervention. Conservatives tend to view government as a necessary evil, whose primary responsibility is to protect people from violation of their rights and freedom by others. Conservatives distinguish this from government taking action to guarantee people’s rights and freedom (a subtle, but important distinction). Conservatives think of morality as something that binds people into groups through loyalty and authority (in certain cases, substituting religion for authority). Conservatives tend to be tribalists.
There is likely not as much difference between the two philosophies as you may have thought. The distinctions are subtle, but they do lead to a different philosophy of both the purpose, and responsibilities of government. Distinctions between the two philosophies shift and morph to suit the politics of the day.
Conservatives are usually regarded as associated with the Republican Party, liberals with the Democratic Party. This is an over-generalization.
Both parties embrace certain conservative and liberal tendencies. Moreover, it does not account for those that do not affiliate with either party, standing as independents, a very large segment of America’s political society.
FOUNDERS OF CONSERVATISM
Edmund Burke is often regarded as the founder of the conservative philosophy. Burke stated in 1791 that it was not necessary to tear apart society to cure its evils:
“An ignorant man who is not fool enough to meddle with his clock, is however sufficiently confident to think he can safely take to pieces, and put together at his pleasure, a moral machine of another guise, importance and complexity, composed of far other wheels, and springs, and balances, and counteracting and co-operating powers.
Men little think how immorally they act in rashly meddling with what they do not understand. Their delusive good intention is no sort of excuse for their presumption. They who truly mean well must be fearful of acting ill.”
Burke professed that change should only be made when fully aware of the consequences of the actions. Society is complex and interconnected, so changes must be made with deliberation and knowledge of history. The damage from miscalculated changes can be too disastrous to society, to do otherwise.
This is not to say conservatives oppose change. Conservatives recognize that change is necessary in society; however, conservatives move at a slower pace than liberals.
The Modern Conservative Movement
Many credit Russell Kirk’s 1953 book, “The Conservative Mind” with the birth of the modern conservative movement in the United States. In 1957, Kirk condensed he beliefs in “The Essence of Conservatism:”
“…The conservative is a person who endeavors to conserve the best in our traditions and our institutions, reconciling that best with necessary reform from time to time…Our American War of Independence…especially in the works of John Adams, Alexander Hamilton, and James Madison, we find a sober and tested conservatism founded upon an understanding of history and human nature. The Constitution which the leaders of that generation drew up has proved to be the most successful conservative device in all history.”
In this statement, Kirk restated that the U.S. Constitution is an instrument that protects people from abuse by government; in that regard, the Constitution must be strictly interpreted to guarantee that protection.
Barry Goldwater was the first politician to waive the modern conservative banner. His book, “The Conscience of a Conservative” was required reading at Harvard, at least for a while. When running for president in 1964, Goldwater promised to enforce the U.S. Constitution.
However, it was Ronald Reagan that legitimized the conservative political philosophy as President in 1980. He ran on a platform of cutting government, as he did when governor in California, where his main reform was in welfare.
As President, Reagan cut taxes in his first year. Whether as a direct result or not, the U.S. economy began an unprecedented economic boom in 1982 that lasted until 2001. However, Reagan will also be remembered for not only his economic forecast in 1982, but his prophesy that: “The march of freedom and democracy … will leave Marxism-Leninism on the ash-heap of history as it has left other tyrannies which stifle the freedom and muzzle the self-expression of the people.”
The fall of the Berlin wall came in 1989, followed by the fall of the Soviet Union in 1991.
CONCLUSION
In looking at the above comparison of conservative and liberal values, it is apparent that arguments can be made for the value of either position. However, such a limited view misses the point. Combining both philosophies can take the best from each to provide solutions to our problems.
As an example, take the issue of trust as to whether government is the best answer to our problems. Conservatives are wary to trust government as the answer; liberals tend to see government as a necessary evil, but still the best answer to solve our problems. Both are appropriate views. Our Founding Fathers recognized this dilemma and developed a system of checks and balances, a separation of powers for an effective government, but one that never developed too much power over its citizens.
The Founding Fathers listened to both sides of the conservative and liberal argument to try to find a system that meets the needs of all.
Today, our society needs to move forward to meet new challenges; liberals say we need new solutions to those challenges; conservatives say we need to trust proven solutions because miscalculation could make our problems worse. Again, both views have value; and a blending of both is likely the best answer: learn from the past, while we forge the future.
Unfortunately, our politics have become too polarized and too divisive. People take positions rather than work together. Political parties provide those positions. Many Republicans revert to religion as a bastion, while many Democrats turn their party into a religion.
Green Campaign – Its Role in Creating Awareness Among Malaysian to Protect the Environment
Nowadays green campaign is one of the hot topics among the Malaysian. The main objective of green campaign is to create awareness among the public to protect our environment. Green campaign not only popular in Malaysia, is also very famous in foreign country. In Malaysia there are a lot of organization organizing green campaign such as Environmental Protection Society Malaysia (EPSM), Malaysia Environment NGOs (MENGO) and Treat Every Environment Special Sdn. Bhd. (TRESS). Furthermore, from the researcher research, there also few business company supporting on green campaign such as Panasonic, TESCO, and Nippon weather paint company.
EPSM was founded on 11 January 1974 at University of Malaya in Kuala Lumpur. The society founded by a group of Malaysian who concerned about protecting the environment. EPSM is non-profit organization it runs by an elected executive committee on an entirely voluntary. The main objective of EPSM is to control the activities that will cause harm to the environment. In EPSM organization, public relations (PR) roles help to do publicity for the organization and at the same times help the create awareness among the public.
MENGO was formed under Danish International Development Assistance in November 2001. MENGO was an active society’s, it can give impact on the decision making at the levels of Malaysia society. The organization gives support to the Government of Malaysia on environment policies. The mission of MENGO is to protect the environment and maintain the agenda level same as local, national and international. The organization had organized a campaign on 19 April 2009 in Penang Bosch Hall to discuss plastic bags should be ban or not to ban.
TREES is a local non-profit environment organization. The organization founded in February 1995. The main purpose of TREES is to educate public the important of protect our environment and reduce negative impact for our environment. TREES organizations had organized two successfully programs in this year. On 14th February 2009 they had organized Valentine’s Pledge for Mother Earth, the program use to encourage the public send a photograph with a caption that how you protect the environment so that can share with each others. Furthermore, on 13th March the organization organized community recycling campaign at Ampang, this activity help to reduce the air pollution. There are a lot of people participated in these two events. The events are very meaningful and bring benefit to our environment.
Panasonic Sdn. Bhd. is one of the electronic company’s had designed out an eco-refrigerator to support green campaign and the product have successfully launched in Malaysia. It’s able to be self adjusting electricity regulator that reduces the wastage. Compare with other brand of refrigerator the Panasonic refrigerator able to save 40% of the electricity. It helps fight global warming and save money all the time. Panasonic electronic company in United State America also concerns for environmental protection and sustainability. The company’s practices prudent, sustainable use of the earth’s natural resources and the protection of the environment. Together with many benefits associated with the use and enjoyment of new technologies comes with responsibility that do not take lightly. The company hopes that this commitment able to protecting the environment continues to earn public trust and support.
Besides that, TESCO hypermarket had designed an eco-friendly recycle bag. The purpose is to encourage the consumer to use the recycle bag instead of using the plastic bag. Those consumers who using the recycle bag when purchase the goods can gain extra point for the member card. Furthermore, all the Tesco in Penang have applied the same rules that set by the Penang state government. Tesco hypermarket in Penang state not give out plastic bag for the consumer on every Monday. In foreign country, Tesco is the most environmentally friendly supermarket. Tesco had wins a award for being the best big company for corporate environmental strategy, has invested
Tagged Government Of Malaysia, Hot Topics, Penang